Writer. Thinker. Strategist. Creative Tight Rope Walker.

Keeping it Simple and Succinct

Since writing comes naturally to me and it is my passion, I’m always shocked by how scared people are to write. Perhaps, it is an inability to get started and the blank screen staring back is a bit intimidating. There is also the concern that what gets put on the page is somehow permanent (it might be when the send button gets hit!) so it has to be right the first time.

Writing is not the enemy. It’s your friend and it’s there to capture your reader’s attention through sharing experiences, visions, feelings, and ideas. It does not have to be fancy or complicated. If anything, as my long-time mentor and friend, Corinne Forti of Forti Communications, has beaten into me (in a loving way), it is all in the KISS. That is, writing involves Keeping It Simple and Succinct. No one wants to be confused by what they read or feel that they are not smart enough to participate in the writer’s experience. In fact, the more simply you can state your vision and your intentions, the better your chances are for receiving the results you were seeking.

Here are some ideas:

  • Stick to basic vocabulary. Save the big words for cocktail parties or Scrabble.
  • Use sentences that surpass two lines of text. You will lose your reader about halfway through.
  • Think about how you would express yourself if you were talking to a person rather than typing. By visualizing the person in front of you, there is a good chance you will end up with a more conversational writing style.
  • Read what you write outloud and see if you can follow your own train of thought. Make sure your ideas haven’t left the station without you because you can be assured that the reader is most certainly lost.

For everything I produce for my clients, I try to apply these suggestions.  I’d rather KISS so that others fall in love with what it has to say. That means success for the reader, the client, and the writer who brings the two together.

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