When you have a business, it often feels like there is too much on your plate. Even my freelance writing business keeps me so occupied I break that cardinal rule of forgetting to keep up with marketing and prospecting for new clients.
And, like many companies, I’m often guilty of not keeping my blog current. It’s a great tool and one that can get you noticed on the Web. Yet, so many businesses forget to stay current on their entries. As such, there are a number of reasons why you might want to consider hiring someone else to write your blog.
Maybe you are always on the go and don’t have time to sit at a computer and write what’s on your mind. It could be that you need constant updates to grab people’s attention and keep up with the growth or special events coming up for your business. So, this is when it pays to hire someone to write your thoughts and ideas down. You don’t forget to share these ideas with your audience and, at the same time, you can concentrate on the big picture or the everyday details.
It might also be that you are not very creative and writing is just “not your thing.” Some people might have a good idea in their head but then when they write it down, it doesn’t sound as wonderful as it did when they were thinking about it.That’s when it again pays to hire a freelancer who specializes in taking someone else’s thoughts and throwing in their own mojo to express it in a more effective way.
Hiring someone to write your blog can also save you some money because you won’t have to hire them full time… unless you wanted to, of course. Essentially, you’d only need them when you need to update a blog or write a new one. It’s a great way to grow your business and keep up with marketing while staying within a realistic budget.
It’s certainly one of my favorite projects for clients — whether it is conceputalizing the ideas, writing from a list of prescribed topics, or even just proofing someone else’s blog entries. All of it creates a world of marketing opportunity that builds business.